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Wanderlust 

UI Design, Brand Identity

A travel agency for content creators and content lovers.

This project was created during my Experience and Interaction class where we were prompted to create a travel service aimed towards young travelers. Growing up, I watched a lot of YouTube, specifically cinematic travel vlogs from popular creators such as Sam Kolder and TaylorCutFilms, whose filmmaking and storytelling abilities sparked my own personal interest in travel. With wanderlust, I merged my love for content creation with traveling to make discovering and booking trips easy for college students.

Role

Designer

Timeline

June 2022

Tools

Figma

Challenge

Many college students struggle to find affordable and enjoyable travel options that fit their limited budgets and personal interests.

How can we create a travel agency that caters specifically to the needs of college students who are more interested in experiences over luxury and tourist hotspots?

01 Research & Ideation

I researched three main competitors to familiarize myself with the features and information found on typical travel websites.

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Lonely Planet

  • Modern & colorful images of destinations

  • Full screen interface: dynamic hover navigation

  • Shopping feature to purchase travel books/guides

  • Travel stories: activities, local voices, tips/advice

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Footprint

  • Sitemap organized by continents

  • Article oriented: worldwide travel stories

  • Shop contains destination handbooks

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Let's Go

  • Outdated interface: red/white circus-like branding

  • Lots of destinations, no filter system

  • Read section lacks pictures to accompany content

Takeaways

After my review, I concluded that many travel agencies contain excess information that overcomplicates traveling for teenagers. Text-heavy sections such as “shop” and “read” aren’t as relevant to younger audiences who mainly browse the internet to discover activities and attractions.

My solution
  • Aesthetically pleasing: colorful high-quality images, modern UI

  • Organization: tags and filter systems to improve navigation

  • Simplicity: condensed sitemap, less options is better

Brainstorm
  • Mix of Airbnb, Yelp, and Pinterest

  • Choose your own adventure: What kind of traveler are you?

    • Experience curated to the user’s identity: foodie, solo travel, study abroad

  • Social Media aspect: share photos & travel maps with friends

  • Collections: create plans; save and star locations

  • Funds: money tracker; split trip price between friends

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Sitemap

02 Ideation and Sketching

Lo-Fi Sketches

I started lo-fi sketches based on my sitemap and brainstorm above.

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03 Design

The Moodboard

I wanted to be very purposeful with my design choices, so I researched the color psychology behind the popular content influencer combination of blue and orange tones, which I found inspire heightened activity and emotion. I then referred to my travel Pinterest board for more inspiration, which I felt accurately represented the aesthetic choices of my target audience, so I ended up choosing more muted earthy tones instead of the intense orange and blues.

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Branding

Given the younger demographic of my audience, I named my travel agency after my favorite childhood phrase: wanderlust (n.), or a strong desire to travel. This was meant to give my brand a dreamy and trendy connotation to spark inspiration and excitement within the users. To further represent the emotional context portrayed in the project, I created four company values to define “wanderlust” as a brand. 

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Key Features

Homepage

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Featured Creators

Popular Locations

Video Demos 

Get Started Flow 

Homepage Values

My Gallery Tags

Location Page 

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