SPRING CLEANING SITE INSTALLATIONS
Prompt:
Design a series of experiences at a specific physical location for three timescales that engages users emotionally. The timescales are defined as the following durations:
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Event that lasts for 1 hour
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Installation that exists for 10 years
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Site (re)design that impacts the environment/community for the next 100 years (the foreseeable future)
2022
My Role: Graphic Designer, Marketing
Team: 4 designers
Tools Used: Photoshop, Illustrator, Figma
FINAL PITCH DECK
MY CONTRIBUTIONS
I mainly worked on our social media graphics and overall marketing vehicles. Each individual site contains a design system that adheres to the intended audience and overall essence of each site's brand.
I. UNWIND
I. UNWIND
MERCH
postcard
By creating Unwind merch, we create incentive for students to visit our event. That way, they get to bring a part of the experience back home with them.
stickers
poster merchandise
POSTERS
We would advertise Unwind by hanging up posters around campus including details about the event and student testimonials to establish our credibility.
MARKETING
Instagram would be our main marketing vehicle as our intended audience is college students who use mainly use Instagram to receive and spread information about school events. We would also get popular Northeastern accounts to repost our posts as to gain more traction and attention.
II. WINDOW OF TRUTH
We would hang up posters near the Charles river, near the site of our window installation, and on the T-lines that run into esplanade area (Back Bay & Cambridge).
III. KINETIC KINNECT
logo resembles playground slide
poster design
logo animation